W16- Sweet FA

The target audience for this cover is probably late teenage-early adult girls (16-23) Who like alternative and indie music. This album cover takes a quite different take on type. I find the movement and artistic drips the text protrays quite interesting, different. I feel the bright colors make the cover more exciting. I believe the designer's idea was to create a bright feeling, sunny and feels like summer which is how the music in the album is protrayed. This was seen as the cover art for Peach Pit's album "Sweet FA"