W2- The 1975 Logo

The target audience for the logo would be mostly teenage/young adult girls (15 - early 20's) who like alterative/indie music. The design is an interesting look and different way to look at typefaces which is why it caught my eye personally. I believe the designer's idea behind this piece was for the logo to feel like the band and it's genre which it successfully does. The logo was first seen as the face of their first album "The 1975"